Tag Archives: Customer

Lessons from Rugby #RWC2015 – Lesson 5

#RWC2015 Lesson 5

#RWC2015 Lesson 5

In sport, the term Home Ground Advantage is often heard. The term implies that the team playing at “home” has an advantage over the other team. On a superficial level this makes sense as they should have more fans and these fans should rally against the opposing team to create a hostile environment for the opposing team. What we can learn from the 2015 Rugby World Cup is that home ground advantage cannot guarantee success.

Lesson 5 – Don’t rely on Home Ground Advantage 

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Be a leader and stay ahead of your customers

Stay ahead of your customers

Stay ahead of your customers

Does your business play “follow the leader” or is your business the leader?  How you answer the question says a lot about your business and your target market.

If your business caters to a “niche” market, then your business should be on the leading edge of trends that pertain to that business.  Why?  Because a niche market is usually a small market, and there is not a lot of “wiggle” room; hence, your business must target and capture a good percentage of that market.  Research your market niche and understand your customer well, as this knowledge will motivate all of your business’s marketing strategies.

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